Sascha Camilli’s VEGAN STYLE

I am not a vegan so want to start by saying that so I don’t sound hypocritical but I am interested in veganism and learning more about what people eat/ wear and I do try to be vegan.  I recently started eating Purple Carrot to introduce me to the vegan lifestyle. as well. I was told about this book and decided to learn more. I recently interviewed the author.


Calling all compassionate consumers—now you can become completely cruelty-free with this inspirational guide to vegan products, brands, and materials to help you look good and live kindly.

Going vegan doesn’t just apply to the food you eat—now you can veganize all aspects of your life from beauty products to fashion to homeware. And with so many ethical, environmentally friendly products on the market today, you no longer have to sacrifice style for sustainability.

Vegan Style offers a healthy dose of luxurious lifestyle inspiration for people who want to live kindly, feel good, and look fabulous. With insight and advice from today’s most creative and innovative vegan fashion designers and influencers, discover how you can incorporate more cruelty-free brands to your wardrobe while still looking great. Plus, get some pointers from vegan experts on homeware, grooming products for men, and plant-based places to travel. We’ve got your entire vegan lifestyle covered!


About Sascha Camilli

Sascha Camilli is the founder and editor of, the world’s first digital vegan fashion magazine. She has worked as an online editor and journalist with many international lifestyle publications and is a frequent public speaker on the topic of ethical fashion. Born in Moscow and raised in Stockholm, she has also lived in Los Angeles, Florence, Milan, and London before landing in her current hometown of Brighton, UK.

My questions to her :

Can a brand be ethical but not vegan?

Ethics are very personal, but to me personally, it cannot be ethical to exploit animals if we have other options. And these days, we always do! There are countless possibilities and options that allow us to live a luxurious cruelty-free life, so there is no need to use animals for any human desire or vanity. The only exception to this, in my view, is second-hand clothing – it is always more ethical to buy a second-hand garment rather than a new one, because we are using resources that already exist, which is the best way to consume fashion.
What are some of your favorite brands right now?

I will assume that we are talking about fashion brands here! I am in love with my Mini Falabella bag from Stella McCartney – I’m always in awe of Stella’s dedication to making the fashion industry a kinder, more ethical place. I also love my vegan Dr Martens, they are among the best fashion purchases I’ve ever made and in a cold country like the UK, they really are invaluable. I also adore my Tencel jumpsuit from People Tree, a pioneering UK brand that was among the first ones to champion ethical fashion. Tencel is a wood cellulose fabric produced with a closed-loop technology, meaning that the water and chemicals used in its making are re-used to minimise waste.


What are some of the best products for one’s home?

I am a huge fan of scented candles. My favourite one comes from perfume brand Eden – they are my go-to brand for fragrances and now I’m also a huge fan of their lime, basil and mandarin candle. I also adore Weaver Green’s cushions and throws, which are made from recycled plastic.

What are some stand out items in the book – tips & tricks

The book has an entire chapter – The Vegan-Over – that is dedicated to transitioning to a vegan lifestyle in your wardrobe, beauty routine, and home. One of my favourite tips is how to tell whether your fur is really faux. Mislabelling has sometimes occurred with animal fur that was sold as faux, so it’s important to stay clued-up. Here are the three tell-tale ways to know that no animal had to die for the fur you are wearing:


  1. Look at the individual hairs. If they taper up, it’s likely to be animal fur, and if they are blunt, it’s probably faux.
  2. Check the backing behind the hair. If it looks glued on or sewn on, chances are it’s faux. If it looks like skin, it’s likely to have come from an animal.
  3. Grab a single hair and light it with a lighter. If it smells like burning human hair, it probably came from an animal. But if it smells like burning plastic, it’s probably faux.



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