BOIE USA – an environmentally thoughtful toothbrush that is great for your dental health

BOIE 2The common toothbrush: It lasts only a couple of months, and discarded brushes add over 50 million pounds of plastic to landfills every year. Why not end the waste by creating long-lasting, sanitary toothbrushes that promote both healthy teeth and a healthy environment? With this realization, Boie USA was born.


Traditional toothbrushes use nylon bristles that can be too abrasive. In fact, brushing too hard can lead to enamel erosion and gum recession, which is why dentists recommend soft-bristled toothbrushes. The bristles on the Boie USA Toothbrush are silky soft.


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The toothbrush :

  • The heads last long too, up to two times longer than the kind of toothbrush you’ve been using your whole life.
  • Less waste because it doesn’t use batteries and the heads are interchangeable. This means you can keep your handle and use it for as long as you want.
  • BPA and Phthalate-free.


Save your handle and save the environment. Order a replacement head for your Boie toothbrush:

  • Simply slide the old head off your toothbrush and slip on a new one.
  • Designed to be durable so you can use it longer between replacements.
  • Have some fun. Go ahead and mix and match colors too.
  • Silver particles embedded in the head help keep it bacteria free and the rubber-like material of the bristles is less abrasive on your enamel.

About the geniuses behind this awesome brand : Manuel de la Cruz, CEO and Co-founder:

New York City based entrepreneur with an eye for design and innovation in everyday products. Manuel realized there was a vacuum within the accessible oral health care space and was inspired to co-create a proprietary toothbrush which combines form, function and beauty in an otherwise unexamined category.  He resides in New York City and is an avid basketball fan and player. Ummm… I bet he might not be a Celtics fan so that might be our only issue with this awesome guy that brought us our new favorite toothbrush !

Luma Grothe, Co-founder: Ms. Grothe is an international fashion model who duels as both Creative Director and Brand Ambassador for Boie USA. Inspired by the high price point models of electronic toothbrushes which are prominent in her fashion world, she envisioned an affordable toothbrush which features many of the same functions in the high price models.

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